SEO is crucial but often confusing, with many seeking simpler solutions. For example, you might wonder if adding another paragraph or keyword will boost your ranking. Sadly, simply stuffing keywords won’t work. Instead, focus on these four key elements to improve your Google search rankings:

1. On-Page SEO

Competitor Analysis

Use your primary keyword naturally on your page and ensure it aligns with your content.

Research Tools

Explore keyword trends using tools like

• Moz Keyword Explorer “best all-around “free” SEO keyword research tool” Only get 3 searches/day
• Google Keyword Planner for researching paid keywords (Google Ads)
• Semrush for “advanced SEO professionals” because its a glob of data
• Free Keyword Research Tool for simple searching 🙂

If you would like to learn more in depth about these research tools check out the full article here from Zapier.

Buyer Intent Keywords

For e-commerce, target keywords that indicate immediate purchase intent to drive sales.

Update Your Website

Regularly check for broken links, outdated content, and layout issues to maintain functionality and user experience.

Tag Checking

Ensure you use appropriate alt tags for images and meta tags (titles and descriptions) for web pages usually found on the backend of your website. Verify that headers (or <h> tags) are correctly labeled and relevant on the front-end or design portion of your website.

Architecture

Use internal linking and configure URLs simply (e.g., /my-link instead of www.website.com/my-link) when you hook a link to a word or phrase.

Indexing

Don’t forget to index your site using Google Search Console and Bing Webmaster Tools. Submit your sitemap, when you submit this is how you usually type the url out as, www.yourwebsite.com/sitemap.xml to add your site map to these index tools.

2. Off-Page SEO

Backlinks

Gain credibility by adding links from well-known sites like Amazon or MSNBC to your website, BUT make sure their web page is relevant to what you are talking about before you LINK IT!

Social Signals

Keep sharing your content. Like when I publish this article about SEO I’ll create a post on social media for people to read through it!

Press Releases

Doesn't have to be a major news network, but having something from a press release linking to your website can greatly help!

3. Keywords

Keyword Placement

4. Content

I hope this checklist helps you understand how to effectively optimize your website for better SEO!

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Review competitors' content for inspiration on how to better present your information.

Relevance and Frequency

Ensure content is relevant to your heading, use your keyword in the first paragraph and 2-4 times overall (NOT in every paragraph), and consider synonyms of your keyword to avoid keyword stuffing.